Earlier this week, Lady Gaga dropped by Google for an exclusive interview with Marissa Mayer, the vice-president of consumer products at Google. The interview mainly centered around Gaga’s outlook on her fame and her life, with the conversation occasionally straying into the topic of the convergence of technology with pop culture.
It is common knowledge that the Internet has propelled so many aspiring musicians to a successful career. There’s Google, Youtube, Myspace and the list goes on and on. All these different types of media forms have helped everyday people garner fame through their videos on Youtube, or songs posted on Myspace. Think Justin Bieber, and of course, Lady Gaga. Even Rebecca Black, who, yes has become completely famous overnight though for all the wrong reasons, got to that stage with the help of Twitter and Youtube. The fast development and wide adoption of new communication technologies has led to media globalisation, so basically anyone, anywhere has easy access to everything that is going on in the world. You could be living in the most remote location in, let’s say, Africa but if you’ve got a computer and access to the Internet, even you would be suffering from Bieber fever, or dancing to Gaga’s Born This Way, or unfortunately have Friday by Black stuck in your head.
In the Google interview, one of the things that Lady Gaga talked about was how with the advanced technology we have now, it is so easy for people to have a taste of fame just by, for example, posting videos on Youtube. For instance, Maria Aragon, a ten-year-old Filipino-Canadian singer instantly shot to international fame when a Youtube video of her covering Gaga’s Born This Way was discovered by the international popstar herself and Gaga retweeted a link to the video to her eight million followers. This caused the video to reach over 10 million views in five days, and this has now increased to over 25 million views. This is a perfect example of how powerful the Internet is, with the creation of websites like Youtube and Twitter.
There was also a question by a fan that was posted to Gaga regarding the ability to garner fame through Youtube and the effects that come with it, and she asked, “I’m curious about your reaction to YouTube as a form for new artists and for some of the criticism that maybe young people get for going online and on the other side, there is the Justin Biebers that are getting famous through YouTube, so what do you think about the future of fame through YouTube?”
To this, Gaga replied, “I think it’s fantastic. I think Rebecca Black is a genius and anyone who is telling her that she’s cheesy is full of shit.”
The Pokerface singer has not watched the video by Black, however. She was only referring to Black’s ability to generate 50 million views and become an Internet sensation. The story of the “amazing” singer that is Rebecca Black also goes back to my point of the Internet as a powerful form of new media. It is beneficial in so many ways but it also causes a lot of negative effects, as proven by Black. But if you choose to use the World Wide Web in hopes of becoming the next Internet sensation, you’ll know there will be consequences to bear, be it good or bad.
For your entertainment, here’s a video (don’t worry it’s not Friday) by Maria Aragon with her cover of Born This Way by Lady Gaga.