I confess. I am a HUGE consumer of e-commerce, more specifically in the area of online shopping.
I remember there was a time when I use to scoff at others who would rave of online shopping. I could not wrap my head around the idea of browsing through products online without being able to see them for yourself. If you are buying clothes, you cannot try them on and see how they look on you. If you are buying shoes, you cannot tell if they will be comfortable enough for your feet. What is so great about all that?
It took me a while to finally jump on the bandwagon and join other advocates of online shopping. There are definitely advantages to it.
The greatest one, for me at least, would have to be being able to avoid the crowds in the stores. Online shopping allows you to shop in the comfort of your own home (or anywhere for that matter) without having to squeeze between people or uncomfortably rub shoulders against complete strangers. It’s just you and your computer (or laptop, phone, iPad etc.).
Plus, with online shopping, everything is at your fingertips. Practically everything is available online nowadays. You can even buy things from stores that are not here in Singapore, which means a whole array of outlets is open for your shopping pleasure.
However, there is a downside to online shopping. The most obvious one would probably be consumers spending too much money compared to when they actually physically go out to shop. It is easy to get carried away in the midst of browsing through the thousands of products online and adding them to your shopping cart.
Although online shopping has its perks, I would not totally eliminate the option of going out to stores to shop as that has its advantages as well. Being able to try on clothes and shoes and what-have-you is still important and I do not think anything can replace that experience (I’m talking to you, virtual shopping) but online shopping combines accessibility and comfort to the shopper’s experience, and that in itself is a win.